ATHLETIVERSE SERVICE SUITE
Digital Commercialization OS
PREPARED FOR JULIAN • JAN 2026

Turn Charleston Battery’s marketing into sellable inventory — not “content output.”

AVI is the operating system that turns posts into Assets, assets into Activations, and activations into Deals. Instead of reporting “reach and impressions,” we install a repeatable commercialization layer: tagging, pricing, sponsor packaging, and automated proof-of-performance — so the Battery can defend renewals, raise digital CPMs, and ship sponsor deliverables without relying on a single employee.

Last month posts
100
Baseline publishing volume
Total views
164,289
~1,971,468 annualized
Total likes
25,523
~306,276 annualized
Total OMV
$14,924.74
~$179,096.88 annualized
Sponsored OMV
$7,754.98
~$93,059.76 annualized
Avg OMV/post
$149.25
Pricing signal for rate card
What changes
Your team stops “posting.” Your team starts shipping priced inventory with measurable sponsor delivery.
What AVI installs
A taxonomy + workflow that survives turnover: attribution tags, asset library, activation templates, reporting.
What sponsors get
Clear deliverables, benchmarks, and proof — not screenshots and gut-feel recaps.
What leadership gets
Monthly “commercial reports” that connect output → value → sellable packages → renewals.

Commercialization Framework

Playbook Modules

AVI Commercialization Layer (how revenue gets created)

We structure every post into a system the sponsorship team can actually sell: Attribution Tags (who/what it promotes) → Assets (inventory) → Activations (campaigns) → Deals (what gets sold) → Partners (who it’s sold to) → Reporting (proof + benchmarks).

Tagsticketing • merch • partner • community
Assets graphics • reels • carousels
Activationsgameday series • player spotlight • promos
Dealsbundles • add-ons • digital-only packages
Partnersrenewals • upsells • new logos
Reportingdelivered value • benchmarks • pacing

What this unlocks

  • Sellable inventory (rate card that maps to actual output + performance)
  • Renewal defense (proof-of-performance and pacing vs benchmarks)
  • New revenue products (digital add-ons that don’t require stadium changes)
  • Operational leverage (reporting + packaging no longer manual)

How it shows up for Battery

  • Every sponsor deliverable is tagged and tracked automatically
  • Monthly “what we delivered + what it’s worth” sponsor recap
  • Partner campaign tracking (assets → activation → value)
  • Leadership-ready summaries for ownership / PE / investors
*OMV/Sponsored OMV are valuation signals (proof + pricing power), not guaranteed cash revenue. The commercialization roadmap below is designed to convert valuation signals into sellable packages, renewals, and upsells.

90-Day Commercialization Roadmap

Execution Plan
Days 0–30
Foundation + Inventory
  • Connect accounts and backfill posts (baseline benchmarks)
  • Install Tag taxonomy (Ticketing / Merch / Partners / Community / Players)
  • Define “Assets” (what is sellable inventory by format + placement)
  • Create 6–10 repeatable activation templates (gameday, series, offers)
  • Baseline report: OMV, Sponsored OMV, top assets, pacing
Outcome: A clean inventory map + reporting that’s ready for sales conversations.
Days 31–60
Packaging + Pricing
  • Build digital rate card anchored to your OMV/post and delivery history
  • Create 3–5 sponsor bundles (Bronze/Silver/Gold + digital add-ons)
  • Define deliverables + pacing rules (what “on-track” looks like)
  • Partner campaign tracker (activation-level reporting)
  • Launch sponsor recap template (monthly + end-of-campaign)
Outcome: Sponsorship can sell standardized digital products (with proof) instead of one-off asks.
Days 61–90
Deals + Optimization
  • Identify “underpriced” assets (high OMV, low/no sponsorship attachment)
  • Pitch list + inventory matching for target partners
  • Renewal defense packs (performance + benchmarks + next-season plan)
  • Creative scoring loop: what formats drive higher OMV/post
  • Leadership report for ownership / PE (commercialization KPIs)
Outcome: A repeatable digital commercialization machine that compounds each month.

Current vs Proposed Cost Structure

Efficiency + Output
Current Annual Costs (Baseline)
Marketing staff allocation (partial) $45,000
Sprout Social $3,600
Other tools/software $2,400
Freelancer/overflow (typical season) $10,000
Opportunity cost (missed/underpriced digital) $50,000+
Total baseline ~$111,000+
Proposed Annual Investment
AVI Platform (Starter) $4,580
In-Season Creative Arm $66,000
Strategic Advisory INCLUDED
Reporting + sponsor packaging INCLUDED
Total annual investment $70,580

Net annual savings + commercialization layer

$40,420+
Baseline reduction while upgrading to a full production engine + a sponsor commercialization OS.
*Baseline numbers reflect the inputs above; we can tighten this with your actual payroll allocation + tool stack. Opportunity cost is directionally shown to reflect underpriced/unsold digital inventory.

The Creative Engine

Content + Execution

In-Season Creative Arm

Volume production + sponsor-ready packaging — built to survive staff turnover.
$5,500
per month

Monthly Deliverables

  • 50 pieces of content (mix of graphics + short-form edits)
  • Gameday system (repeatable templates + fast-turn stats)
  • Short-form edits (highlights, hype, player-first storytelling)
  • 4 newsletters (copywriting + formatting included)
  • Ticketing + offer assets (email headers, social cutdowns, promos)

Operations Included

  • Account management (briefs, approvals, production cadence)
  • Publishing support (scheduling + consistency guardrails)
  • Brand consistency (voice + templates + standards)
  • Sponsor deliverable alignment (assets mapped to activations)
  • Dedicated Slack channel + weekly pulse review
*If you’d rather keep publishing internal, we can run “creative-only” delivery and leave scheduling/approvals with your team. The key is that every asset is structured for commercialization inside AVI.

ROI Snapshot

Two Scenarios

Scenario A — AVI Platform Only (commercialization + reporting)

This option is for teams that want to keep production internal, but need the infrastructure to price inventory, prove sponsor delivery, and systemize renewals/upsells.

Annual investment
$4,580
AVI Starter (billed annually)
Baseline OMV signal
$179K
Annualized from last month ($14,924.74 × 12)
Conservative cash unlock
$25K–$75K
Digital packaging + renewal defense + 1–2 new add-ons (typical range once inventory is priced)
ROI multiple (range)
5.5×–16×
If $25K–$75K is captured as incremental sponsorship / upsell value, against $4,580 platform cost

How we actually create that $

  • Rate card anchored to your $149.25 OMV/post baseline
  • Digital bundles + add-ons tied to repeatable activations
  • Monthly sponsor recap + pacing (renewal defense)
  • Underpriced asset discovery (high OMV with no attachment)

What leadership gets

  • Monthly commercial report (what was delivered + what it’s worth)
  • Partner-by-partner performance history
  • Inventory utilization (what’s being sold vs left unused)
  • Turnover-proof documentation of systems and taxonomy
*“Cash unlock” reflects commercialization impact (packaging, renewals, upsells). We’ll tighten assumptions after we review your current sponsor roster, inventory commitments, and digital pricing today.

Scenario B — AVI + Creative Arm (commercialization + production leverage)

This option installs the operating system and supplies the engine that keeps it running: consistent inventory creation, sponsor-aligned campaigns, and a scoring loop that improves OMV/post over time.

Annual investment
$70,580
AVI Starter ($4,580) + Creative Arm ($66,000)
Inventory added
+600
Additional assets/year (50/mo), structured as sellable inventory
Conservative net value
$95K–$185K
(1) baseline cost savings shown earlier + (2) commercialization capture + (3) reduced overflow spend
ROI posture
1.3×–2.6×
Conservative range in year 1; compounding improves once digital pricing + renewals normalize

Where the upside compounds

  • Higher % of posts mapped to sponsor activations (less “dead inventory”)
  • Creative scoring loop lifts OMV/post over time (format + cadence learning)
  • New digital-only packages that don’t require new stadium inventory
  • More consistent ticket/offer promotion without draining internal staff

The “Turnover Hedge” (real-world benefit)

When a creative lead leaves, brand voice and sponsor delivery often stall. Athletiverse installs a permanent system — templates, tags, pacing rules, and reporting — so output and sponsor obligations continue without rebuilding from scratch.

*This is intentionally conservative. Once we align on your current sponsor obligations and desired digital bundles, we can model a “target capture” plan (renewals + upsells + net-new) using your roster and campaign calendar.

Platform & Technology

Required Infrastructure

Recommended: Starter Plan

Starter gives Battery the data backbone required for commercialization: OMV/Sponsored OMV tracking, sponsor projections, leadership reports, and consistent monthly reporting — without adding headcount.

Recommended
Starter
$449
Billed Annually ($4,580/yr)
  • 3 social accounts
  • 200 posts tracked/mo
  • 3 user seats
  • 365-day retention
  • Basic AI insights
  • Sponsor Projections
  • Leadership Reports
  • Priority Support
Growth
$899
Billed Annually ($8,630/yr)
  • 7 social accounts
  • 800 posts tracked/mo
  • 5 user seats
  • 10 competitor benchmarks
  • Advanced AI insights
  • Sponsor Projections
  • Leadership Reports
  • Priority Support
Scale
$1,999
Billed Annually ($17,991/yr)
  • 15 social accounts
  • 1,200 posts tracked/mo
  • 12 user seats
  • 25 competitor benchmarks
  • Media analysis included
  • 1-year data retention
  • Full AI Suite
  • Priority Support
Enterprise
Custom
Full Integration
  • Unlimited accounts
  • Unlimited tracking
  • Unlimited seats
  • Custom API access
  • Dedicated analyst
  • White-label options

What we’d ship first for Battery

  • Digital rate card draft (anchored to current performance)
  • 3 sponsor bundle templates + add-on menu
  • Monthly sponsor recap + pacing report
  • Activation library (repeatable series that sponsors can “own”)

Decision you can make today

If your priority is proof + pricing power, start with Platform Only. If your priority is inventory + consistency + turnover hedge, choose Platform + Creative Arm.

© 2026 Athletiverse. Confidential Proposal for Charleston Battery.