Orchestrating the Academy's
Digital Commercial Future
Athletiverse is a digital operating system that orchestrates content creation, sponsorship sales, and analytics—helping teams do more with less. Note: The data below reflects Instagram performance only. The Athletiverse system scales this same measurement and valuation framework to X (Twitter), YouTube, and TikTok to capture the full digital footprint.
Current Value Distribution (90 Days)
Execution Playbook
Content Format Taxonomy
Deploy systematic hashtag architecture to track performance by content type, creating "inventory" for brands (e.g., #CobhamTraining, #MatchDay, #AcademyLife).
Collaborator Scaling
Scale athlete collaborator posts from 12% (19 posts) to 20% of volume. This shift maximizes player networks to drive the account towards a higher quarterly valuation target.
Automated Sponsor Dashboards
Replace manual spreadsheet reporting with automated brand portals for Nike, Trivago, and others—saving 1,750+ internal hours annually.
Event-Based Repository
Build a historical data asset for every major Chelsea Academy event (e.g., FA Youth Cup runs) to turn performance into sellable case studies.
Multi-Platform Integration
Integrate TikTok, YouTube, and Facebook to capture every dollar of unattributed brand exposure currently missing from the Instagram-only baseline.
Partner Performance & Projection
12-Month Commercial Trajectory
Recommended Growth Plan
- 3 Social Accounts
- 200 Posts Tracked/mo
- 3 User Seats
- 365-Day Retention
- Priority Support
- Sponsor Projections
- 7 Social Accounts
- 800 Posts Tracked/mo
- 5 User Seats
- 10 Competitor Benchmarks
- Advanced AI Insights
- Sponsor Projections
- Leadership Reports
- 15 Social Accounts
- 1,200 Posts Tracked/mo
- 12 User Seats
- 25 Competitor Benchmarks
- Media Analysis Included
- Full AI Suite
- Unlimited Accounts
- Unlimited Tracking
- Unlimited Seats
- Custom API Access
- Dedicated Analyst
- White-Label Options